A new remedy guide, from folklore to the latest trials: read the guide of the month
Media kit

Partner with Root to Bottle.

Audience, formats and rates for herbal and botanical brands who want to reach readers across the US who want the story and the evidence.

01Audience · trailing 12 months

Who reads us

34.7KMonthly readers
9.6KNewsletter subscribers
73%Want the evidence first
3:45Avg. time on story
02Net, per placement

Formats & rates

  1. Sponsored feature

    A long-form feature produced by our desk that follows your remedy from its first recorded use to the founder who bottled it. Labelled as sponsored at the top of the page and sent to The Sunday Steep.

    $2,250
  2. Homepage spotlight

    An editorial feature on the homepage, chosen by our editors for work we think readers should see. It is never conditional on buying anything and cannot be bought.

    Free
  3. Newsletter placement

    A dedicated module in The Sunday Steep, sent Sunday mornings to 9,600 subscribers with a 50 percent average open rate.

    $530
  4. Instagram collaboration

    A co-authored post and story set on @roottobottle, photographed by our team on the farm or in the still room, tagged as a paid partnership.

    $520
  5. Sponsored remedy guide

    A remedy guide built around one plant, from its history to the latest trials, labelled as sponsored and kept on the site.

    $2,900

All sponsored work is clearly labelled. Independent editorial coverage, the homepage spotlight included, is free, never conditional on buying anything, and cannot be bought. Sponsored pages follow the same rule as our journalism: no claim that a herb treats or cures anything. Rates are net, in US dollars, and materials are due 14 days before publication.

04Bookings

Reserve placements for the winter issue.

Jonah Rivera, our partnerships editor, replies within two business days with availability, a tailored proposal and results from comparable campaigns.

Newsletter

The Sunday steep.

One herb every Sunday: the home remedy it started as, the supplement it became, and what the research says it can really do.

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